Wolf Theiss updates brand

Wolf Theiss is evolving its brand to reflect the dynamic and expertise-driven mindset of the international law firm.

Wolf Theiss emphasizes its unique market position with the creation of a new visual profile. Representing international clients in the complex and fast-developing markets of the CEE & SEE region, the new design aims to reflect the core strengths of Wolf Theiss.

“Wolf Theiss is a strong, regional and international law firm where our talented lawyers solve problems with optimism and hands-on support, using their creativity and innovative thinking”, says Andrea Gritsch, Managing Partner at Wolf Theiss.

Success proves them right: most recently, Wolf Theiss defended its top position as “Law firm of the Year: Central and Eastern Europe (The Lawyer)” and also in the Austrian market has again been awarded five stars in the current JUVE-ranking. “On every case, there is a strong team of passionate individuals supporting our clients to navigate confidently through new challenges”, Gritsch highlights the human aspect of her profession.

The goal was therefore to create a coherent brand concept designed to stand out within the local markets. The focus of the visual language lies on creating a holistic experience across all international and regional channels, expressing the key brand values. The ever-evolving requirements of international business law inspired Wolf Theiss to introduce an updated tonality: “clearly, cool and with an open and human touch”, Claus Schneider, Managing Partner, adds.

For the realization of the rebranding project, Wolf Theiss commissioned the international design agency Bleed.Studio: “It has been an exciting journey and an inspiring collaboration, which challenged us to build a clear and flexible design that can be applied on all relevant touchpoints, from contracts and legal publications to Social Media posts. We believe that the new visual expression perfectly conveys the brand spirit”, describes Marc Damm, Lead Designer at Bleed.Studio.